Business Strategy Coach for women founders

Most coaches sell you hope and “Imagine if” fantasies. I turn your vision into an execution-ready strategic plan. You walk in to build a business. You walk out leading one. True to you, built to last.

25+ years turning bold vision into measurable results. Now in your corner, from first idea to scaling CEO.

Find which door you're at Meet Ismahen

Certified OBM® · PMP® · Prosci® · PSM®. Clients walk out holding a system they own. See credentials →

Twenty-five years delivering change inside

Two doors · two questions

What do you need most right now?

Answer two questions and the right door comes forward. No email required, no calendar wall.

Find your door →

What you walk out holding

Artefacts you keep. Not promises.

Your door

Door 01 · HER Command

HER OWN Model

Where you start: the online qualifier. In the sprint you build the first components of HER OS, the 10-component operating system you own.

HERYour positioning, made legible and monetisable.
HER MatchThe client you are built to serve, locked.
HER OfferThe offer, priced and ready inside 72 hours.
HER MapThe system plus a 90-day execution plan.

Your door

Door 02 · HER C.E.O

OPuS

After a two-week operational diagnostic, I deliver a detailed prioritised 90-day plan ready for implementation; not a report you file.

ReadA full read of the operation across five domains.
SequenceOne priority a month, ordered for the build.
TargetsGood, better, best, so progress is visible.
OwnershipThe plan is yours to run or to run with me.

5 starts a month. Max 3 clients in active work. The limit is the cockpit model, the reason the work holds its standard.

Client notes

From inside the work.

Door 02 · HER C.E.O

“Before Ismahen, my business was all vision and no structure, just an endless list of ideas but no clear path forward.”

She came in with the focus, discipline, and drive I desperately needed, building my operations from the ground up.

Zina Armani

CEO, Madame Butler

Door 01 · HER Command

“Ismahen, you helped me uncover things I didn’t even realize I needed, and that alone makes you the real deal.”

If anyone is serious about starting and growing their business, they need to work with you, because you’re that missing piece that changes everything.

Faiza Sambou

Founder, Digital Mom Lab

The first step

Two questions point to your door.The first step is a conversation.

No pitch. No calendar wall. The diagnostic routes you to the right door, and you decide from there.

If everything still flows through you, that is the gap this door is built for.

Find which door you're at 2 minutes. Nothing to enter.